Startup Guides & Resources

Comprehensive, evergreen guides for startup founders & operators. These resources synthesize insights from analyzing thousands of companies & distill best practices across key functional areas.


Strategy & Business Model

Data Strategy & Analytics Guide

Build data-driven organizations. Data infrastructure decisions, analytics strategy, team structure, & creating competitive moats through data.

Topics covered: Data warehouses vs lakes, modern data stack, data-driven culture, analytics tools, data team hiring, metrics frameworks, data governance, data moats


AI Implementation Guide

Essential AI implementation strategies for startups. From strategy fundamentals to scaling AI capabilities, based on analysis of hundreds of deployments.

Topics covered: AI strategy fundamentals, implementation approach, data requirements, team structure, resource allocation, ethical considerations, GTM strategy, scaling AI


Product & Engineering

Product Management Guide

Build great products through disciplined product management. Product-market fit, roadmap prioritization, user research, product-led growth, & scaling product teams.

Topics covered: Finding PMF, product strategy, roadmap prioritization, user research, product-led growth, building product teams, product operations, moving up-market


Go-to-Market

Go-to-Market Strategy Guide

Acquire customers & generate revenue effectively. Sales models, channel strategy, customer acquisition, positioning, & scaling revenue operations.

Topics covered: GTM fundamentals, sales model selection (PLG vs SLG), channel strategy, customer acquisition, positioning & messaging, sales team structure, marketing strategy, revenue operations


Customer Success & Operations

Customer Success Guide

Build customer success organizations that drive retention & expansion. CS strategy, churn mitigation, expansion playbooks, health scoring, & scaling CS operations.

Topics covered: Why CS matters, building CS organizations, retention & churn mitigation, expansion strategies, customer health scoring, CS team structure, CS metrics, scaling operations


Using These Guides

How to navigate:

  • Each guide is comprehensive & can be read start-to-finish
  • Use table of contents to jump to specific topics
  • Guides link to related blog posts for deeper dives
  • Continuously updated with new insights & market data

Who these are for:

  • First-time founders: Frameworks for common decisions
  • Scaling executives: Best practices for growth stages
  • Functional leaders: Deep expertise in specific domains
  • Investors: Understanding startup operations & metrics

Additional Resources

Quick Reference Pages

Newsletter

Subscribe to receive updates when new guides are published or existing guides are significantly updated.


These guides synthesize insights from 10+ years analyzing SaaS companies, venture capital trends, & startup best practices. They represent evergreen frameworks that apply across market conditions.