What is an Ideal Customer Profile?

Learn why defining your startup's Ideal Customer Profile (ICP) isn't enough - discover 3 critical criteria for creating actionable ICPs that drive qualified B2B sales leads.

How do I create an actionable ICP?

Learn why defining your startup's Ideal Customer Profile (ICP) isn't enough - discover 3 critical criteria for creating actionable ICPs that drive qualified B2B sales leads.

What criteria should I consider for my startup's customer profile?

Learn why defining your startup's Ideal Customer Profile (ICP) isn't enough - discover 3 critical criteria for creating actionable ICPs that drive qualified B2B sales leads.

Why is defining an ICP important for B2B sales?

Learn why defining your startup's Ideal Customer Profile (ICP) isn't enough - discover 3 critical criteria for creating actionable ICPs that drive qualified B2B sales leads.

How can I improve my startup's sales leads?

Learn why defining your startup's Ideal Customer Profile (ICP) isn't enough - discover 3 critical criteria for creating actionable ICPs that drive qualified B2B sales leads.

An Often Forgotten Characteristic About Your Startup's Ideal Customer Profile

JANUARY 1, 0001 • Last updated: DECEMBER 3, 2025

GP at Theory Ventures. Former Google PM. Sharing data-driven insights on AI, web3, & venture capital.

Bloomberg • WSJ • Economist

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