SaaS

The Rising Table Stakes in SaaS

Learn why understanding SaaS metrics, customer success, and content marketing are no longer competitive advantages but essential table stakes for modern software startups.

The Rising Table Stakes in SaaS

The Sales Motions of B2C2B Companies

Discover 3 proven B2C2B sales models used by LinkedIn, Duolingo & other startups to convert consumer traction into enterprise revenue. Data-driven insights for founders.

The Sales Motions of B2C2B Companies

The Sudden Shift in SaaS Product Pricing

Explore how SaaS pricing has shifted: New IPO data reveals 77% smaller revenue per customer, as IT consumerization transforms enterprise software buying patterns.

The Sudden Shift in SaaS Product Pricing

The 2014 Class of SaaS IPOs

Analyze 2014's SaaS IPO class: 9 companies show 52% median share price growth post-IPO. Key data on valuations, pricing trends & market performance.

The 2014 Class of SaaS IPOs