Financials

Land, Expand, Retain

Analyze ServiceNow's pioneering SaaS metrics reporting: land, expand, retain strategy drives $1B revenue. Key insights on contract duration and growth metrics.

Land, Expand, Retain

Not All Revenue Dollars Are Created Equal

Discover why gross profit, not revenue, drives SaaS company valuations. Analysis shows 55%+ correlation with forward multiples across public software companies.

Not All Revenue Dollars Are Created Equal

Venture Debt for SaaS Startups

Learn how venture debt can reduce startup dilution and extend runway. See how $2M in debt vs $5M equity impacts ownership, with real metrics for SaaS founders.