How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities
Learn how top SaaS startups structure marketing teams between product marketing and demand gen, with data from 2M+ LinkedIn profiles and expert insights.
Learn how top SaaS startups structure marketing teams between product marketing and demand gen, with data from 2M+ LinkedIn profiles and expert insights.
Discover how virtual events drive 5-10x higher attendance and accelerate lead generation for startups. Data-driven insights on the unexpected ROI of online conferences.
Discover key SaaS GTM benchmarks from 500+ companies in Redpoint's 2020 survey. Data-driven insights on sales structure, marketing spend, and customer success metrics.
Discover how successful SaaS companies structure their teams across growth stages, from 1M to 100M ARR. Data-driven insights on engineering, sales & marketing ratios.
Learn key insights on hiring CMOs and marketing to developers from Hollie Wegman's SaaS Office Hours. Expert advice from Segment, Envoy & Salesforce leader.
Explore how powerful narratives shape startup success, market dynamics, and investment outcomes in venture capital - from bank runs to viral product adoption.
Discover why trust is the foundation of software marketing success, from Apple's $205B brand value to proven strategies for enterprise SaaS and cloud vendors.
Discover benchmark payback periods for top SaaS companies in 2020, from Zoom's 3-month standard to industry medians. Data-driven analysis for startup founders.
Learn the 13 essential questions every startup founder must answer about product-market fit, growth strategy, and customer segmentation to scale successfully.
Learn when to scale marketing spend based on NDR metrics. A data-driven analysis of customer acquisition costs, retention, and growth efficiency for SaaS startups.