Product

Great Startup Product Design Is Telepathic

Learn how great product design creates a telepathic connection between creators and users, drawing insights from Stephen King's approach to writing and startup success.

Your Startup’s Office Is Missing a Room

Discover why every startup needs a usability lab. Learn how user testing reveals critical product insights and prevents costly assumptions in product development.

Your Startup’s Office Is Missing a Room

Your Startup’s Office Is Missing a Room

Every post-Series A startup needs a usability lab to uncover critical product insights and improve user experience, as highlighted by Tomasz Tunguz at Theory Ventures.

The product qualified lead (PQL)

Learn how product qualified leads (PQLs) drive 25-30% conversion rates in SaaS. Data-driven insights on identifying & scaling high-intent users from product usage patterns.

Great products are like ducks

Learn why successful startups and founders operate like ducks - appearing calm while working intensely beneath the surface. Key insights on building graceful products that mask complexity.

Great products are like ducks

The trinity of product design

Learn how successful SaaS products balance UX design for 3 distinct user types: new, occasional & power users. Key insights from Google AdWords & startup examples.

Great products turn motivation into capability

Learn how great products convert user motivation into capability using BJ Fogg's behavior model. Key insights for founders on building products users love through smart UX design.