SaaS

Take Your Startup to the Limit

Learn how successful startups manage extreme growth and contraction through a powerful analogy. Key insights for founders on testing business model limits.

The Increasing Fragmentation of SaaS

Explore how SaaS fragmentation is reshaping enterprise software, with marketing tech companies growing 98% to 1,875 in 2015. Key insights for startup founders.

The Increasing Fragmentation of SaaS

The Beauty of Bottoms Up SaaS Businesses

Discover why bottom-up SaaS models accelerate growth through shorter sales cycles, rapid experimentation, and product-led strategies. Key insights for startup founders.

How an $11B SaaS Company Measures Churn

Learn how ServiceNow, an $11B SaaS leader, measures customer churn through two key metrics: upsell rate and renewal rate. Data-driven insights for SaaS founders.