A SaaS History Lesson – The First SaaS Company's Exceptional Journey
Discover how Concur evolved from selling floppy disks to becoming the first $8.3B SaaS acquisition. A pivotal startup story of persistence and business model transformation.
Discover how Concur evolved from selling floppy disks to becoming the first $8.3B SaaS acquisition. A pivotal startup story of persistence and business model transformation.
Discover how modern SaaS startups are disrupting traditional enterprise sales models with a flywheel approach. Key insights for founders on scaling efficiently.
Explore why successful SaaS startups inevitably move upmarket from SMB to enterprise customers, driven by distribution advantages and growth dynamics.
Analyze 10 years of SaaS IPO data: Despite more private funding, public market caps remain steady at $900M. Key insights for startup founders & investors.
Learn the 5 key stakeholders in every SaaS sales process, from champions to opponents. Essential playbook for startup founders to map purchasing dynamics & close deals.
Learn how HubSpot's CRO built a data-driven SaaS sales machine. Key insights on hiring metrics, team structure, and scaling revenue from zero to IPO success.
Discover how Adobe transformed from software licenses to SaaS, growing to 4M subscribers in 2.5 years with 31% quarterly growth. Key metrics & insights for founders.
Discover the 5 proven marketing channels top SaaS startups use to generate 2-3x higher-converting inbound leads. Data-driven insights for scaling demand generation.
Analyze how public SaaS company valuations have shifted, with high-growth multiples dropping from 22x to 11x revenue. Key insights for startup founders & investors.
Discover how churn rates impact SaaS startup predictability: At 0% churn, 40% of revenue is locked in vs. just 20% at 50% churn. Key metrics for growth planning.