Sales

Hiring Your Startup’s First Salesperson

Learn when and how to hire your first startup salesperson with data-driven insights on costs, quotas, and productivity metrics. Key formulas and benchmarks for SaaS founders.

Hiring Your Startup’s First Salesperson

Founders, Equip Your Champions

Learn how successful founders structure winning pitches with a proven 3-step framework. Essential advice for startups selling to investors, enterprise customers & key hires.

Founders, Equip Your Champions

The product qualified lead (PQL)

Learn how product qualified leads (PQLs) drive 25-30% conversion rates in SaaS. Data-driven insights on identifying & scaling high-intent users from product usage patterns.

To Sell is Human

Discover why ambiverted salespeople outperform extroverts by 25% in enterprise sales. Key insights on modern B2B selling from Daniel Pink's research.

Education sales vs execution sales

Learn the key differences between education vs execution sales strategies for startups, and how to choose the right approach for faster revenue growth and market adoption.